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Designing India's First TV show gaming app - Kraze

DREAM11 + PROBO BUT FOR TV SHOWS

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OVERVIEW

Kraze is a real-money gaming app that offers a unique twist on Indian TV shows. Bet on your favorite shows' outcomes or play fantasy games based on them.

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MY ROLE

As the founding product designer at Kraze, I was responsible for designing the app and website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy.

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MY IMPACT

  • Scaling Kraze to 3 lakh users in just 120 days

  • Improving Low number of Trades on Kraze via UX, resulting in a 25% increase in successful trades

  • Designing India's First TV show-based fantasy game and successfully scaling it to over 140K contest participants

  • Boosting D0 wallet deposit by 11% through gamifying of the user experience

  • Revamping the Kraze homepage to enhance user click rate by 15%, resulting in a significant increase in user engagement

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PROBLEM

With 900 million viewers tuning in to daily soaps, sports, and news shows every day, India has a huge potential market for real-money gaming. However, the majority of current offerings cater to sports and news enthusiasts. What about those who love TV serials and daily soaps? This is the problem we are trying to solve with Kraze.

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TARGET AUDIENCE
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Age Group - 18 to 40 years

Interest - Love watching TV serials & Daily soaps and enjoys gossiping about it

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OUR APPROACH
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VALIDATING THE IDEA

Our first step was to validate the idea & understand if the user would use a product like this. Following are a few actions we did to validate our idea 

  • Conducting Facebook ad campaigns featuring prediction questions on popular TV serial apps to gauge audience engagement.

  • Conducting secondary market research to determine market potential and analyze direct and indirect competitors.

  • Creating a quick app prototype and testing it among a small group of friends and family.

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STRUCTURING THE UX

In this stage, we start laying out the initial user flows, design low-fidelity wireframes and build the first-level UX of the app which is tested and iterated upon in later process.

To structure my UX approach, I first analyze direct and indirect competitors' apps to understand their UX structure. By learning from established designs and identifying best practices, I am able to refine my approach and create intuitive user flows. This process allows me to not only avoid reinventing the wheel, but also to draw inspiration from leading apps known for their exceptional UX.

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User flow of Onboarding & D0 Homepage

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Initial Wireframes of the app

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ITERATE AND TEST

After designing the initial user flows and wireframes, I collaborated with the product manager and engineers to discuss potential design challenges that needed to be addressed. Through these discussions, we discovered new design challenges that required further exploration and resolution.

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Designing the UX of Predict & Win game to be user-friendly for the target audience, particularly those who are new to this type of interface.

Solution

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1. Help the user clearly understand the question & show it's related to in first look and not to clutter the screen

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2. Once the user clicks on a question provide enough information to expedite the trade decision 

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3. On the trade screen showing investment to profits to encourage them to buy

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